With the vision of becoming Vietnam’s leading investment group and a symbol of Growth – Efficiency – Sustainability, GELEX officially launched its Corporate Culture Development Project in June 2025. This is a strategic move aimed at building an organization capable of rapid adaptation, high-performance operations, and nurturing aspirations to reach a global scale.

The Corporate Culture Project is being implemented on the occasion of GELEX’s 35th anniversary, following a comprehensive journey of development and transformation that has established a solid foundation in governance, investment, human resources, and branding. This is a journey of internal regeneration from the roots: mindset – behavior – systems.

GELEX’s electrical industry value chain.

Through this project, GELEX demonstrates its strong commitment to proactively shaping an adaptable organization, aiming to create a high-performance and flexible working environment – where leaders at all levels act as drivers of change, employees act based on shared values, and the organization operates as a living system: connected, empowered, and constantly adapting in line with strategic direction.

The project will be implemented over 8 months through 4 key phases: Awakening the system and co-creating vision and behavioral values; Activating the culture; Rolling out synchronized cultural campaigns from leadership to each member unit; Embedding culture into systems.

At GELEX, corporate culture is not merely about slogans or visual identity, it is a core capability to create differentiation and accelerate long-term growth. The mindset of “culture is strategy” is being transformed into concrete actions, contributing to building GELEX into an organization that adapts quickly to changes; operates with high efficiency thanks to strong internal cohesion; and moves towards sustainable development with people at its foundation.

Mr. Nguyễn Văn Tuấn – CEO of GELEX Group shared: “GELEX now has a solid foundation in finance and a strong brand ecosystem. To go further, GELEX needs a clear strategy and a strong corporate culture. GELEX’s long-term goal is to increase market capitalization and develop sustainably. The Group’s leadership is committed to dedicating all resources to implement the corporate culture project, turning culture into GELEX’s competitive advantage.”

The Corporate Culture Project is a declaration of commitment from GELEX’s leadership: to remain steadfast in innovation – to invest in people – to build the future on a strong foundation from within. This is the path for GELEX to create value and enhance business performance, contributing to the nation’s prosperity and reaching out to the world.

Source: giaoduc.net.vn