In the age of AI, technology can accelerate change, but people determine whether an organization can adapt, grow, and thrive over the long term. GELEX’s recognition by HR Asia as one of Asia’s Best Companies to Work for for the fourth consecutive year reflects GELEX’s long-standing commitment to building a people-centered organization.

As AI continues to reshape the way businesses operate, the question is no longer what technology a company has, but how well it equips its people to harness that technology and lead through change.

GELEX’s fourth consecutive recognition by HR Asia is more than an endorsement of its workplace environment. It reflects the Group’s long-term philosophy that putting people first is the foundation of sustainable competitive advantage.

Mai Thị Minh Thu, Head of Human Resources at GELEX Group, receives the HR Asia Awards 2026.

The 2026 HR Asia Awards adopted the theme “People First Always,” highlighting the critical role of people at a time when technology – particularly AI – is reshaping the global workforce. According to HR Asia, this year’s honorees are organizations that have demonstrated resilience, built strong workplace cultures, and maintained a long-term commitment to developing their people.

For GELEX, putting people first is more than a communications slogan or an HR initiative. It is the principle that shapes how the Group is built – investing in leadership development, strengthening teams, fostering a culture of continuous learning, and creating an environment where every employee has the opportunity to grow and make a greater contribution.

GELEX employees at the Group’s headquarters, 27 Lý Thái Tổ, Hoàn Kiếm District, Hanoi.

The employee survey conducted as part of the HR Asia Awards 2026 showed that GELEX scored above market benchmarks across multiple evaluation categories. More importantly, the results reflect a deeper truth: employee engagement is driven not only by the workplace itself, but by people’s understanding of the value they create, the role they play, and the opportunities they have to grow alongside the organization.

At GELEX, employees are encouraged to continuously learn, strengthen their capabilities, and actively contribute to the organization’s transformation. As individuals grow, so does the organization’s ability to adapt to changes in the market and advances in technology.

This is also how GELEX’s core values come to life every day. Integrity is reflected in accountability and delivering on commitments. Synergy is built through collaboration, partnership, and a shared sense of purpose. Innovation grows from a mindset of continuous improvement and lifelong learning.

In speaking with employees, Nguyễn Văn Tuấn, Chairman of GELEX, has consistently emphasized the central role of people in the Group’s long-term development. “At GELEX, people are a long-term investment, and there is no limit to that investment. Here, we have the opportunity to do meaningful work, create value for our communities, and contribute to Vietnam’s development”.

As GELEX enters its next phase of growth, the Group sees people not simply as the people who drive the business, but as the foundation of its long-term competitiveness. Because lasting success requires more than the right strategy – it requires capable people to execute it, a management system that enables them to perform at their best, and a strong culture that unites everyone behind a shared purpose.

PR DEPARTMENT