On July 10th, GELEX Group will proudly celebrate 35 years since its founding and 10 years as a publicly listed company. This milestone marks a remarkable journey, crafted with passion, creativity, and tireless dedication by every member of the GELEX family across the entire organization. To honor this special occasion, the Organizing Committee for the 35th Anniversary is proud to present the GELEX 35th Anniversary Identity – Building the Future.

Thirty-five years is a significant span of time – enough for GELEX to demonstrate its maturity, strong management capabilities, strategic vision, and above all, to build a rock-solid reputation with shareholders, partners, customers, employees, and the community.

The journey has never been without challenges. Yet, fueled by unwavering faith and a deep desire to contribute to Vietnam’s growth, the people of GELEX have always found a way to overcome every obstacle, pushing forward relentlessly to pursue their dreams.

The new GELEX brand identity is designed on the foundation of the core values that have earned the Group its trusted reputation, while opening new spaces for creativity and growth into the future:

  • A minimalist design style featuring bold, forward-moving lines. Each stroke reflects a spirit of initiative, transparency, and relentless progress.
  • The dominant red color symbolizes creative energy and inner strength, balanced by a modern secondary palette that reflects the diversity and sustainability of GELEX’s fields of operation.
  • Visual elements and applications are seamlessly synchronized across all touchpoints – from office materials and communications to workspaces – creating a consistent, professional, and inspiring brand experience.

As GELEX steps into a new era of development, brand value will be measured not just by size, but by vision and the capacity to build the future.

  • “Building” reflects initiative, creativity, and leadership. GELEX doesn’t simply follow trends – it strives to create new values and lead new directions, contributing to the growth of the industry and the country.
  • “The Future” here is not only GELEX’s future, but also the future of the community and society at large. GELEX is committed to sustainable development goals that bring balanced benefits to the business, shareholders, employees, and society.

The message “Building the Future” affirms that GELEX is proud of past achievements but remains driven to actively shape, build, and contribute to a better future for Vietnam.

At the same time, “Building the Future” embodies the commitment to nurture, develop, and empower the next generation – those who will continue to carry forward and grow the values GELEX has worked so hard to build.

PR DEPARTMENT